Flow

For this project, I was commissioned to create the visual identity and supporting materials for flow, a brand-new summer festival launching in Swansea in 2024. flow takes place on the Saturday of a weekend -long celebration and is all about the ocean celebrating the sea, the coastline, and our connection to water.

My job was to design a look and feel that captures the essence of the festival: fresh, vibrant, and full of movement. From the logo and colour palette to posters, signage, and other festival goodies, the visual identity needs to reflect the energy and rhythm of the sea while appealing to a wide audience of beach lovers, coastal creatives, and ocean advocates. It's all about creating a bold and memorable identity that makes people feel the magic of flow before they’ve even stepped foot on the sand.